Client: World Resources Institute (WRI)
Role: Storyboard, AI Concepting, Styleframes, Animation
The New Global Possible is a groundbreaking book written by WRI’s President and CEO Ani Dasgupta. It argues that solutions to the climate crisis are not only urgent, they are within reach.
For this book launch, I collaborated with the executive team to create a set of videos promoting the book’s launch. I was inspired by the book cover design utilizing the sunrise motif, and used it throughout the visual campaign.
Midjourney was used to generate assets that were color corrected by me to give the team an idea of what elements would be in the frames.
I redesigned each concept frame using Photoshop and Illustrator so characters could be animated in After Effects.
