Client: Associated Students of California Davis (ASUCD)
Role: Storyboard, Animation
Awards: Regional Gold & Local Gold, Addy’s Competition 2020
ASUCD employs over 1,000 students across the UC Davis campus. In the beginning of 2019, ASUCD rebranded their website, merchandise, and social media to strengthen, connect, and unite the student body. As part of the animation team in Aggie Studios, we were tasked to create a video introducing the new identity to the rest of UC Davis.
The rebrand introduced four community pillars as part of their mission. I storyboarded and animated these pillars at the end of the brand reveal video.
Before we began storyboarding, I took the colors and designs outlined in the Brand Guidelines to show our client an example of how their identity would look in motion.
Each animator created storyboards for the video. While my boards were not chosen, they served as inspiration for the final boards.